Do you know what Italian company was single-handedly responsible for changing the texture of America’s pasta?

Barilla was founded in 1877 by Pietro Barillo Sr., who began the business as a simple pasta shop in Parma. The company is now on its fourth generation of family owners, and has been almost continuously privately owned, save for a gap in the ‘70s when Barilla was bought out by U.S. multinational W.R. Grace. In 1990, Barilla began aggressively expanding into international markets, through the acquisition of local pasta companies and the development of manufacturing plants abroad. This included the creation of the first American plant in Ames, Iowa in 1999, with a second plant following in upstate New York.

Today, Barilla is the world’s largest pasta corporation, and the largest producer of baked goods in Italy, with sales in 2010 totaling €4.535 billion. The firm encompasses over 20 brands, exports to 125 countries, and holds 16,000 employees. They are also the single largest buyer of durum wheat in the world, and consequently, a major player in the supply chain, able to set price and quality demands.
Continue reading The Barilla Gorilla: A Day Inside Academia Barilla →