Tag Archives: music

Food in Pop Culture Through the Lens of Marshmallow Peeps

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“You might be too distracted to notice the first time through, but there is actually a lot of food imagery used in the Telephone music video.” And so, for the first time, I scrutinized a Lady Gaga video not for the outrageously skimpy outfits, but for the usage of food items. At the end of the ten minutes, our class was taken aback at the number of product placements in the film short. “It’s just a big ad for Virgin, Honey Buns and Polaroid, isn’t it?” The video makes frequent use of ersatz, convenience products like WonderBread and Miracle Whip. “Lady Gaga is well aware of her status as a highly commercial icon, and makes no pretense of acting otherwise. In a sense, she has tricked you into watching a 10-minute long ad masquerading as music video, one that you will now send to all your friends.” And what’s with the Diet Coke can hair rollers? In modern society, the panopticon of body image compels women to diet and lose weight, even without explicit pressure. She is trapped by both an interior and exterior prison.

Our professor was Fabio Parasecoli, from the department of nutrition, food studies and public health at NYU, and he deftly guided us through the semiotics of food symbolism and a post-structuralist analysis of consumer body image perceptions. Power relations are negotiated through the acceptance or refusal of food, and race and sex differences are mediated through cooking and eating food. Food embodies the person who prepared it, as seen in the rejection of the “AIDS Burger” in True Blood, and it can be used as cultural capital to differentiate yourself or elevate your social status. At the consumerist extreme, food is produced for a society of spectacle, with much of food programming on TV designed for people who will never pick up a knife or walk into a kitchen.
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Italian-Style Cultural Immersion

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For good measure, I tried to find other sources of Italian media and incorporated them into my daily life. The following is a list of resources for anyone who wants to learn more about Italian culture:

  1. Blogs: The Transparent Language Italian blog is an invaluable resource in learning the intricacies of Italian grammar, and includes insider details on holidays and volcanic dust in Italy. I particularly love this post on commonly used gestures in Italy. Since I am gearing up to study food, I also follow some Italian food blogs written partially in English, including Dulcis in Furno and Briciole.
  2. Newspaper: La Repubblica, based in Rome and the second most circulated newspaper in Italy. Scan the news and see if you can figure out what’s happening in the US. If all else fails, resort to Google Translate.
  3. Movies: I sat through a number of pretty terrible Italian movies until I wised up and began asking for recommendations instead of choosing randomly. Oscar-winners Life is Beautiful and Nuovo Cinema Paradiso are obvious choices. For a change of pace from sad-violin dramas, La Sconosciuta (The Unknown Woman) is a fast-paced (by Italian standards) psychological thriller. And in the canon of classic Italian film, you cannot ignore the contributions of Vittorio De Sica and Frederico Fellini. I watched De Sica’s Ladri di Biciclette (Bicycle Thieves) and Il Giardino dei Finzi-Contini (The Garden of the Finzi-Continis), which are both set in periods around World War 2. Fellini’s work is interesting because it moves over time from neorealism to somewhat uh quirkier art films over time. While I enjoyed La Dolce Vita and 8 1/2, I found his later work to be a a bit more…eccentric. Amacord follows the life and ongoings of a small town in Fascist Italy (I found the lack of centralized plot off-putting), and E la Nave Va (And the Ship Sails On) portrays a luxury cruise ship carrying a love-sick rhinoceros and the friends of a deceased opera singer, as they travel to bury her at sea. Yeah. Watch at your own risk.
  4. Books: For a glimpse into contemporary Italian living, I recommend Tim Parks’ Italian Neighbors. It does for small town Italian living what Adam Gopnik’s Paris to the Moon did for the City of Light. The novel follows a British expat who moves to Italy and gradually acquaints himself to the intricacies of wine-making, combative neighbors, and the proper techniques for bribing bureaucrats. I laughed out loud on many occasions.
  5. Music: There is a lot of Europop out there, and they also listen to a lot of American tunes, but I was much more interested in quality music, preferably spoken at a comprehensible rate (not so much rap). Jovanotti is an Italian singer-songwriter who blends the Italian Cantautore tradition with funk, rap and other world influences. I was floored by the beauty of “Fango” (Mud). The chorus includes the line “Io lo so che non sono solo/ anche quando sono solo,” or “I know that I am not alone / even when I am alone.”

Italian-Style Cultural Immersion

culture, , , , , ,

For good measure, I tried to find other sources of Italian media and incorporated them into my daily life. The following is a list of resources for anyone who wants to learn more about Italian culture:

  1. Blogs: The Transparent Language Italian blog is an invaluable resource in learning the intricacies of Italian grammar, and includes insider details on holidays and volcanic dust in Italy. I particularly love this post on commonly used gestures in Italy. Since I am gearing up to study food, I also follow some Italian food blogs written partially in English, including Dulcis in Furno and Briciole.
  2. Newspaper: La Repubblica, based in Rome and the second most circulated newspaper in Italy. Scan the news and see if you can figure out what’s happening in the US. If all else fails, resort to Google Translate.
  3. Movies: I sat through a number of pretty terrible Italian movies until I wised up and began asking for recommendations instead of choosing randomly. Oscar-winners Life is Beautiful and Nuovo Cinema Paradiso are obvious choices. For a change of pace from sad-violin dramas, La Sconosciuta (The Unknown Woman) is a fast-paced (by Italian standards) psychological thriller. And in the canon of classic Italian film, you cannot ignore the contributions of Vittorio De Sica and Frederico Fellini. I watched De Sica’s Ladri di Biciclette (Bicycle Thieves) and Il Giardino dei Finzi-Contini (The Garden of the Finzi-Continis), which are both set in periods around World War 2. Fellini’s work is interesting because it moves over time from neorealism to somewhat uh quirkier art films over time. While I enjoyed La Dolce Vita and 8 1/2, I found his later work to be a a bit more…eccentric. Amacord follows the life and ongoings of a small town in Fascist Italy (I found the lack of centralized plot off-putting), and E la Nave Va (And the Ship Sails On) portrays a luxury cruise ship carrying a love-sick rhinoceros and the friends of a deceased opera singer, as they travel to bury her at sea. Yeah. Watch at your own risk.
  4. Books: For a glimpse into contemporary Italian living, I recommend Tim Parks’ Italian Neighbors. It does for small town Italian living what Adam Gopnik’s Paris to the Moon did for the City of Light. The novel follows a British expat who moves to Italy and gradually acquaints himself to the intricacies of wine-making, combative neighbors, and the proper techniques for bribing bureaucrats. I laughed out loud on many occasions.
  5. Music: There is a lot of Europop out there, and they also listen to a lot of American tunes, but I was much more interested in quality music, preferably spoken at a comprehensible rate (not so much rap). Jovanotti is an Italian singer-songwriter who blends the Italian Cantautore tradition with funk, rap and other world influences. I was floored by the beauty of “Fango” (Mud). The chorus includes the line “Io lo so che non sono solo/ anche quando sono solo,” or “I know that I am not alone / even when I am alone.”